Naturipe Farms

Freshness

from within

How do you connect a 100-year farming tradition to today’s consumers? By focusing on core values and sharing that story in a way that resonates. For Naturipe, we distilled their brand into a single, memorable mark and simplified packaging to be reproducible across over 80 printers. Using iconography to highlight Naturipe’s roots and honest brand vibe and simplified three-color packaging, we ensured consistency and easy recognition. Major retailers embraced the refreshed brand instantly—where the previous brand had struggled to stay relevant. This transformation spurred collaborations with market leaders and helped Naturipe achieve record sales and a growing share in the B2C berry and snack markets.


Results

  • $10mm in new retail accounts
    first year


  • Overwhelming Retailer support


  • Sales Records set each year


  • Printing efficiencies

What We Did

Brand Identity | Brand Guidelines | Brand Architecture | Package Design | Copywriting | Naming | Video   

“The Elemeno team nailed it with our rebrand. They were able to capture our desire for a fresh new look that would resonate with younger generations while expressing our need to honor the longevity and heritage of our family farms. They listened, researched and understood our desire to stand out on the shelf. Their designs were thoughtful, deliberate and spot on.” They are responsive and will get you what you need when you need it. And added bonus is that are a lot of fun to work with!”


more work

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