Toft Dairy

A Bold Step

Toft Dairy, an Ohio tradition since 1924, turned to us to modernize their brand when they shifted from traditional cartons to ‘sqround’ packaging. Initially, they sought a quick reformat, but after a few meetings, we saw an opportunity to refresh their image for broader retail appeal. Together, we crafted a modern script logo honoring their heritage, introduced a family-focused packaging system, unified by ‘Toft’s blue’ and vibrant colors that capture their personality. The result? Record-breaking launch numbers and expansion into new retailers, positioning Toft for national growth.


Results

  • Record-breaking sales across multiple retailers


  • A  250% sales record for new product


  • Growing demand for new products


  • Expanded shelf space in more locations


What We Did

Brand Identity | Brand Architecture | Packaging | Strategy | Copywriting | Web

Toft's one quality logo is on a blue background
The logo for toft 's since 1900 is on a blue background
Four bottles of Toft's juice drinks are sitting next to each other on a blue background.
Several bottles of Toft's milk are lined up on a blue background

more work

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