STARFIRE Premium Lubricants
Keeping the Flame
STARFIRE, a young lubricant and coolant brand, sought to stand out in a crowded B2B market. We crafted a brand story emphasizing Starfire’s grit and independence from corporate norms, positioning them as a rising star. By unifying their packaging into a cohesive, recognizable system, STARFIRE got full brand ownership. Multi-channel marketing efforts have propelled them to become America’s fastest-growing lubricant brand, driving a 1500% sales increase during our partnership.
Results
- 1500% sales increase
- Sales Records set each year since rebrand
- National/International recognition
What We Did
Strategy | Brand Identity | Brand Guidelines | Brand Architecture | Package Design | Copywriting | Naming | Web | Digital | Video | Marketing
“The Elemeno team has done an exceptional job in helping us create a cohesive look for our large array of products in the STARFIRE brand. They were instrumental in helping us first build our brand by looking at it in ways we hadn’t. Then by creating an effective marketing plan to build brand awareness too. The Elemeno team has always been extremely responsive and has been a pleasure to work with….(and Tom Sgouris is a KICK ASS drummer!)”
Tim Wullenweber
Vice President, Sales STARFIRE
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